…it rhymes with “Vi”.
This was going to be a Facebook status update before I headed to bed, but I bet there are some opinions out there that I’d love to hear, so here goes another post that, kind of like my take on strong is the new skinny, might hit close to home for some people.
In short, if I see one more beautiful friend of mine touting the “Body by Vi” program or challenge I might cry or scream or lose it.
When it came up on my news feed multiple times today, I decided to google the ingredients of the shakes. I had a conversation with a friend about how overwhelming the whole thing has been lately in our circle of friends/social media and about how concerning it is that so many people jump on this bandwagon looking for health.
I found an info sheet online which explains the challenge and gives information on the shakes, mixes, and cookies, etc. they sell.
The ingredients for the shake are mostly ingredients and not really recognizable as food to me:
Hi “digestive resistant maltodextrin from fibersol”, I don’t think we’ve met. Maybe next time I’m at the market I’ll ask around for some? I’m thinking it’s just a form of fibre, but seriously…
What happened to getting fiber from foods? Wouldn’t it be kind of cool if you could toss some fruit and maybe some yogurt for protein and spinach for vitamins if you’re feeling fancy into a blender and whip up a shake that you can call food instead of a food-like supplement?
If you check out the cookies the program sells, they say under the question “Who can eat the cookie?” that they’re good for the “health conscious: those who want a healthy snack without wasting calories eating empty foods,” among others.
So serve up a mix of a bunch of things extracted from food and some stuff you certainly can’t picture.
…not really what I’m expecting in a cookie. FYI: flour, sugar, and butter are real food. Maybe some oatmeal, eggs, and chocolate.
All those extra extracts added into these products might very well be healthy — but wouldn’t it be cool if people got healthy by learning to eat the real foods instead of frankenfoods that provide the vitamins/minerals/compounds in isolated form? Do you really think a diet that teaches you to eat a cookie as a way to avoid wasting calories on empty foods is going to work long term? Wouldn’t it be better to teach people how to fuel themselves using whole foods to get the nutrition they need?
In my opinion, health is about learning and about gaining the skills and abilities that are genuinely healthy. The Body By Vi challenge is about selling the products. You’d probably lose weight–according to this article I liked on a group of dietitians’ website, the program provides:
“1200-1400calories/day. 18% of the calories come from fat, 44% from carbohydrates, and a whopping 38% from protein. What does the body really need to stay healthy? 20-30% from fat, 45-65% from carbohydrates, 10-20% from protein.”
Seems a bit counterproductive if your goal is to get healthy?
So by all means if you want to admit that you’re taking a quick fix that is really not a healthy choice that must not be based on the pursuit of health but maybe on something ego-driven or unhealthy, tout the products. If you want to talk to me about getting healthy, lets do it over Green Monsters.
I’m gonna leave this with some advice from Michael Pollan (one of his tips from Food Rules):
“Avoid food products containing ingredients that no ordinary human would keep in the pantry.”
How do you feel about people promoting products they sell — i.e. these shakes or anything else you’ve been approached to purchase or to “get in on”?